§ The Street Team
You know the book is good. Help other people find out.
The Street Team is KCW’s grassroots reader group — people who post, share, and spread the word before and during launch. This is not a brand partnership. It’s readers who give a damn.
What it looks like
What you do
- Post about the book on your platform(s) at launch
- Share cover reveals when they drop
- Leave reviews on Goodreads and StoryGraph
- Show up in the community space — the conversation matters
- Engage with launch-week content: reposts, reactions, hype
What you get
- Early cover reveals before they go public
- ARCs before the general street team launch
- Exclusive cover flats and digital swag
- Monthly check-ins with updates, extras, and first-look content
- A private community space with direct access
Who this is for
- Readers who already talk about books online
- People who finish the book and have something to say about it
- Anyone who has ever recommended a KCW book unprompted
- Readers comfortable with dark romance and mature content
Requirements
The short version of what’s expected
- Must have an active presence on at least one platform: Instagram, TikTok, Goodreads, StoryGraph, or similar
- Must commit to a minimum of one post per release during the launch window
- Must be 18 or older — content is adult dark romance
- Must be willing to leave honest reviews, not just promotional content
- Must be able to receive digital files (PDFs, ePubs, or similar ARC formats)
- No minimum follower count, but engagement matters more than reach
Applications
Apply.
§ FAQ
Common questions
- Do I need a certain number of followers?
- No minimum. A reader with 200 engaged followers who genuinely loves the book is worth more than a 50k account posting into the void. If you show up consistently and your audience trusts you, that’s what matters.
- What happens if I can’t post for a launch?
- Life happens. Let us know in advance and it’s not a problem. Disappearing without a word for multiple launches in a row is when we move on. Communication matters more than perfection.
- Is this the same as the ARC team?
- Not exactly. ARC readers receive an advance copy and post honest reviews at launch — that’s the whole transaction. The street team is an ongoing reader community with more perks, more access, and more consistent involvement across every release cycle.
- When do street team members get announced?
- Applications are reviewed on a rolling basis, and the team is confirmed ahead of each book cycle. You’ll hear back within two to three weeks of applying. If the team is full, you’ll be placed on a waitlist for the next round.